The CRM Medal of Excellence celebrates companies that set the gold standard, achieving a perfect 10 in any of our 15 in-depth CRM Power Scores. Like fuel ignites a rocket, best practices power CRM success, and this honor recognizes businesses that truly make their CRM soar.
MandM Direct achieved an extraordinary score of 10 in the Analytics - Results Measurement CRM dimension for working on a sophisticated, practical attribution prediction model to track the effect of different CRM and marketing features on conversion. Many companies talk about regression-based marketing prediction models, but only a few venture into creating them and actioning them.
Bensons for Beds achieved an extraordinary score of 10 in 360º CRM Data Integration dimension for building perfect and clean customer profiles by integrating online and in-store data at maximum level, transactional communication, very well maintained frontend tracking, integrating across software, and even creating data points specific to their business. This work resulted in a very actionable data landscape.
WHAT YOU GET
Advice
Free advice on selected areas, with comments on where is the potential
Report by CRM expert
Written report on what we found by senior CRM expert
Award
Official award for your achievements
Public announcement
Your achievement will be publicly announced and promoted with paid campaigns across multiple channels
Recognition
Recognition of the CRM teams for their work, ceebrating your achievements both publicly but also internally at your company
GET RECOGNISED FOR YOUR CRM BEST PRACTICE
Join the elite ranks of businesses that lead the way in CRM excellence. The CRM Medal of Excellence is your chance to showcase how your customer relationship management strategies drive growth, and innovation.
CATEGORIES
Demonstrate your commitment to excellence in customer relationship management. The CRM Medal of Excellence recognizes organizations that implement outstanding CRM strategies, fostering customer retention, operational efficiency, and business growth within 5 main categories.
Technology
Recognizing organizations that use innovative CRM technology to enhance efficiency and customer experience. Celebrating advancements that drive smarter customer relationships.
Data
Honoring organizations that effectively use data to drive CRM success. Recognizing excellence in analytics, customer insights, and data-driven decision-making.
CRM Campaigns
Recognizing organizations that design and execute impactful CRM campaigns, driving customer engagement and retention.
Analytics
Celebrating companies that use analytics to optimize CRM strategies, improve customer experiences, and enhance business performance.
Latest trends
Honoring organizations that embrace emerging CRM trends, setting new standards in innovation and customer relationship management.
ANALYZING 15+ IN-DEPTH METRICS TO FIND YOUR BEST PRACTICE
Lead - inspiration use-cases
Conversion use-cases
Retention & x-sell use-cases
Conversational commerce
Zero-party data collection
First-party data collection
Omnichannel data collection
360° data integration
Database building
Email technologies
Email targeting
Frontend
Ads - customer data driven
Multichannel messaging
Results measurement
Customer segmentation
Trigger automation scenarios
AI
