The process for many companies focused on email marketing these days is simple: clicks lead to conversions and conversions lead to revenue.
But getting more clicks, conversions, and earning more revenue isn’t as easy as it can seem. There’s no magic wand to wave to make customers click on an email or make a purchase.
BrewDog, a Bloomreach customer and an award-winning Scottish craft beer company founded in 2007, has a portfolio that includes breweries in the United States, United Kingdom, Germany, and Australia. But its online channel is a huge contributor as well and what helped it to achieve an incredible €215 million in total gross revenue in 2019.
Online clicks and conversions are vastly important for BrewDog and using intelligent data-driven email campaigns with Bloomreach Engagement has helped the Scottish brewer increase key metrics and spread its brand even further across the world.