The power of collaboration: How Kamera Express grew their insurance product sales by 215%
Executive summary
Kamera Express, a leading camera retailer, identified its insurance product as a significant growth opportunity. Kamera Express partnered with Voxwise to find solutions to increase the conversion rate of product, which gives your camera gear 3 years of worldwide protection against accidental damage, theft, loss, water, and fire. Through collaborative teamwork between Kamera Express and the Voxwise team, a data-driven approach, new strategies were implemented across the web and email channels. The result of the common effort was a sustained 215% increase in conversion rate, turning a small initiative into a commercial success and a blueprint for future projects.
The Challenge: Driving sales through better engagement
It all started with a simple discussion: Kamera Express knew its insurance product was a valuable product with a good margin level. But the product wasn’t reaching its full potential. The vast majority of customers were completing their online purchases without the added protection and peace of mind the product offers.
The core question was clear: How could Kamera Express effectively communicate the value of their product and seamlessly integrate it into the customer’s buying journey to boost sales?
The Solution: Voxwise’s consulting team investigates and delivers a data-driven strategy in collaboration with Kamera Express
Recognizing the opportunity, Voxwise engaged its consultants to develop a strategy. The process was built on partnership and data:
- Strategy & Ideation: Voxwise presented five distinct options to increase sales.
- Collaborative Selection: The Kamera Express team evaluated the proposals and selected the three most promising options to move forward with for implementation.
- Seamless Execution: Voxwise, together with the Kamera Express team, integrated the chosen solutions directly into the cart and checkout stages of the Kamera Express Netherlands and Belgium websites. Simultaneously, they enhanced the automated post-purchase email campaigns to create a new touchpoint for conversion.
This initiative evolved from a consulting proposal into a wide-ranging implementation project that optimized the purchase funnel.